Be searchable. Be successful.
If you think of SEO is as simple as injecting some specific keywords on every content to be instantly visible on the set results of Google, rather than an elaborately planned long-term strategy that requires skills, strategy, and structure to increase the website’s searchability, this blog is for you.
While SEO used to work entirely on the keywords and phrases to optimize websites, SEO has since developed. In this blog, we will explore what SEO is, what it was, and why it has become imperative for every business.
What is SEO?
SEO or Search Engine Optimization has become a pervasive marketing practice in today’s digital marketing era, which, if done right, may yield massive returns for any business.
It is SEO that allows any digital content to be discovered by search engines from a search query made by the audience. It goes without saying the importance of putting your business online.
Top popular search engines such as Google, Bing, and Yahoo use complex algorithms to determine page rankings. SEO practically helps these search engines to identify what a website, a web page, a blog, or an article is about.
And every marketer’s objective is to climb up the hierarchy of the set results, reach the top, and be a primary solution for customers.
How did SEO come to be?
In the wake of SEO, the objective of ranking higher in search results was a haphazard pursuit. The rules were vague; hence many marketers resorted to some hacking practices to get on top. It was Google that started using algorithms to retrieve data from quality and relevant content to provide the best possible results for a query to the audience.
Since then, more and more companies clambering for customers’ attention have used SEO as a marketing practice. SEO has evolved since then; search engines algorithms have continuously developed and become more sophisticated.
Why is SEO important?
SEO is an epic of risks and rewards.
Top spots go to those who understand their audience, those who create valuable and engaging digital content, and those who keep themselves adept at the algorithm’s work.
A strong SEO entails a long list of benefits. Web pages and content showing up first in front of the audience are most likely to receive the highest traffic, and more brand awareness, which can generate more leads.
Among many other marketing solutions practiced today, SEO is considered one of the most inexpensive ones. This, however, does not mean this can be cheaply done by anyone in the team, for SEO requires skills, strategy, and structures.
The ever-changing practice of achieving the best SEO is one of the many things every business must keep up with to stay relevant in the market. Not all business owners, however, have the luxury of time and energy to maintain their website searchability.
NKR Digital can help.
One of our specializations is Search Engine Optimization. NKR Digital can help your business produce SEO-friendly, high-quality, high-converting content for your website that can generate traffic to your website and leads to your business.
Start succeeding with the search.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.