92% of online adults use email.
Just that whopping figure alone is enough for any business to take Email Marketing seriously. Going side by side with Search Engine Marketing (SEM) and Social Media Marketing (SMM), Email Marketing is a fantastic tool to generate leads. Emails, however, don’t follow the same flow and format.
The following are 4 best practices to not only get conversions but also to build relationships and create engagement to your email list.
Set Expectations
The value of setting and meeting a subscriber’s expectations is an excellent way to build relationships among your email list. To do this, one of any marketers’ first indoctrination emails should be an email identifying the kind of content subscribers will be receiving and its frequency.
Shorten and Simplify Subject Lines
Many marketers believe that the subject line is the most critical part of an email because 47% of people open emails based on the subject line. Subject lines can literally win-or-lose a potential customer. In saying this, clickbait and misleading subject lines should never be an option because high opens but low clicks cannot make your campaign successful. Remember, your first goal is to seize attention.
Show Friendliness and Consistency
Another essential practice is to write consistently and in a friendly manner. Strive to sound like a friend rather than a marketer, which can be attained based on the language used, the design, and the layout which reflects the brand personality.
Skip Spam Trigger Words
Imagine the waste if your emails land straight in the spam folder. Hence, it is important as a marketer that you’re aware of the words that may trigger spam alerts. Doing research once in a while on these words can save any marketer.
Even if email marketing is considered one of the oldest types of digital marketing, it remains a powerful tool in lead generation and conversion.
Do you need help employing the abovementioned email marketing best practices in your digital marketing strategy? Get in touch with NKR Digital.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.