Putting up a good website or a homepage website is the first step in carving a name in the search.
A business website establishes its brand and culture by showcasing not only the products and services it provides, but also the niche to which it belongs. It is a place where everything worthy of being known by the target audience should be placed; it is the path that generates leads. And with the right formula, it can do even more.
There are 4 critical things any business must employ on their website homepage to instantly look credible, professional, and high-converting. Read on to learn more.
Powerful Company Overview
Coming up on top of the list is what the company is all about. Within the first few seconds, a company website design must clearly tell visitors what the business is all about and what it offers. This requires a carefully crafted, well-placed headline consisting of several words to be on the top of the fold; a sub headline or a short description that optimizes the headline; the main call-to-action that irresistibly directs visitors down the funnel; using highly readable typography and engaging graphics, either static or a short video that can catch the eyes, capture emotion, compel action, and visually convey the story you’re writing about.
Well-structured Navigation Menu
A well-structured homepage design and content encourage visitors to explore. A good user interface and user experience help website visitors access and navigate a website with ease, ensuring a memorable first impression. An easily navigable menu can suffice. Whether you opt for a horizontal, or vertical sidebar, dropdown, or footer navigation menu design, remember to keep your target audience’s preference and intuitiveness on the equation. Making use of the hamburger menu, three horizontal lines, is also essential, especially for mobile interface design.
High-converting Content Offer
A lead magnet or a content offer is an effective tool to drive conversions. A guide, course, kits, podcasts, whitepaper, or an eBook that is invaluable and useful to potential leads can make good content, generate leads, engage prospects, and boost credibility.
Solid Social Proofs
Another must-have on any business’ homepage website in order to drive sales and establish trust is social proof elements. Social proof, such as testimonials and reviews, is a marketing strategy that when used appropriately, can have a positive and lasting impact on the brand and can be a powerful success indicator. To gather a good amount of social proof, however, one must encourage customers to leave reviews while making it easy for them to write one.
A website of business is the key to the visibility of a company in the digital landscape. With plenty of high-end websites in the market, it can be challenging to stand out. Yet with the right elements on a website, generating a steady stream of high-quality leads that quickly and easily convert is within reach.
NKR Digital
NKR Digital is adept at designing, creating, maintaining, and upgrading a functional and visually appealing front and back-end design of a website. Our four pillars in doing this are aesthetic, content, optimized UI and UX, and mobile-friendliness.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.