What is a landing page?
In digital marketing, a landing page is a single, independent, campaign-specific web page, made for one straightforward action, usually to capture information from visitors in exchange for something of value. It is where the audience is directed after clicking on a particular link from various sources such as email or ads from search or social media.
Marketers use various types of landing pages according to their objectives. Lead generating landing pages aim to turn a targeted website visitor into a lead; Click-through landing pages are all about discounts, deals, and promotions; Explainer is long-form landing pages highlighting benefits and features of the products to educate visitors; and Product detail are those that provide target audience with descriptions a specific product in view.
Landing page vs Website
A landing page is different from other pages on a business website. The primary goal of a landing page is to get the visitors to act on a specific marketing or advertising campaign. A website, on the other hand, is a collection of interconnected web pages that serve broader purposes such as awareness, commerce, and information. It contains information about the company, what it does, its products, services, contact information, a blog page, and other things. Unlike landing pages, which only include elements emphasizing a single offer, driving them to subscribe as new leads and eventually convert them into paying customers.
Why does your business need a landing page?
With the primary goal of increasing subscribers, landing pages can boost conversion rates and revenue. Considering how relatively easy and practical it is to build landing pages, what’s at stake is high. A landing page can direct visitors to a product instantly capturing their focus, from which businesses can capitalize to introduce the brand and culture to build trust and credibility.
How to effectively build a landing page
Given the role of a landing page is critical to a business’ digital marketing efforts, to generate leads, it is important to leverage the best practices of building one. Marketers should limit page navigation. At first glance, the objective should be clear. Highlight a single call-to-action. Keep it simple and direct. In doing so, the text should work harmoniously with the page design. Make sure all buttons work and the page is mobile optimized. Adding testimonials from customers is also another effective way to build a landing page. Lastly, offer something really valuable and relevant to your audience.
NKR Digital
Launched to help clients build a more effective customer journey through full-service digital marketing solutions, NKR Digital has since serviced businesses of different verticals in their marketing needs and business goals. If you need some guidance on building your own landing page, NKR Digital has dedicated professionals who can help you build stunning, high-converting ones.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.