81% of buyers first do online research before making a purchase.
ECommerce marketing is the use of social media, emails, and search engines to drive a business’ target audience to its online store.
Going online to check out brands rather than consume adverts from traditional media has been the trend since more businesses harnessed the power of digital marketing.
A multitude of companies has now learned to scale their brand and avail the power internet supplies. The world has become internet-driven in the previous decades. And recently, the pandemic taught us that whether or not you’re a start-up business, putting your products online and creating copy to earn attention can make a massive impact on your business.
Sure, tons of companies are convinced that digital marketing is indispensable for effective marketing. However, many are still puzzled about how this digital domain works. They’d look at different websites and wonder how to create leads, how to drive traffic, and most importantly, how to convert.
Marketers of eCommerce use various types of marketing strategies to attract visitors and promote purchases online. The following are some of the many eCommerce marketing types that can help you build your online store.
Search Engine Marketing
Search engine marketing (SEM) is both search engine optimization (SEO) and paid advertising. Setting up an SEM campaign comes with lots of benefits. One primary one is you get to the right audience as they are already the ones looking for your product or service as they enter search terms that match the terms of your campaign.
Social Media Marketing
With over 3 billion active social media users, utilizing its power and reach to your business’ advantage is imperative. With little to no cost, depending on the ad run, you are tapping a massive number of people who may become your potential buyers.
Content Marketing
With content still being the king, any start-up eCommerce store should be blogging regularly to connect with their customers. Generating and publishing quality content can significantly help the business rank better in search engines.
Email Marketing
Being an old form of digital marketing, email marketing can be one of the most effective channels to fuel any online store with the right tools and processes.
While there are far more types of eCommerce marketing, the four mentioned above are the fundamental ones. For reliable full-suite digital marketing solutions that can help you in your business’ search engine marketing, social media marketing, content marketing, and email marketing, NKR Digital can help. Let us help you get in front of your industry.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.