Paid ads do not have to be expensive and complicated.
PPC or pay-per-click is a popular digital marketing model that businesses utilize to scale, boost online traffic, and increase ROI, leads, and conversions from search engines. First used in 1996, this model has since then been considered an effective way to market businesses online and reach new customers.
Search engine advertising, or paid search marketing, is the most popular form of PPC. Other online advertising options that follow the same scheme are display advertising, retargeting PPC advertising, and social media advertising. In this blog, we will discuss what PPC is, how it works, how it is different from SEO, and the role of PPC in marketing.
More often than not, businesses begin their PPC marketing on Google Ads, an online advertising platform developed by Google. Google ads is the largest channel where advertisers can bid to display ads, service offerings, product listings, or videos to web users. Conversely, it gives access to the widest audience of potential clients. Furthermore, another reason why many advertisers and marketers see Google ads as a great tool to promote businesses is that it offers different ways how to set up and run campaigns depending on one’s goals.
How does PPC in search work?
PPC works based on keywords. Advertisers begin by creating ads that bid on keywords. If someone searches on Google using the ad’s relevant keywords, an auction is triggered. Google will then show all pertinent ads, then will use Quality Score and Ad Rank formulas to determine the winners or who gets shown on top. Remember, advertisers only pay when their ads get clicked on the search, hence its name.
PPC vs. SEO
While SEO clicks are free, PPC involves cost in every click. While an advertiser can instantly drive traffic with PPC, it may take time to be visible on the search set results organically through SEO. PPC and SEO are not meant to be compared, however, but should go side by side to push for better traffic results for the website. Integrating pay-per-click campaigns with SEO is the key to successful search engine marketing.
Why use PPC?
With tons of businesses competing for customers’ attention, a single and select digital marketing strategy is no longer enough to keep up with the competition. In using PPC, advertisers can control not only the budget but also the time when the ad will be shown and to whom to show it, making it worth every penny.
How can NKR Digital help?
We take a strategic approach when optimizing search marketing campaigns such as PPC. We customize our services to cater to each client’s business marketing goals. The potential of PPC marketing is too huge. So, to make sure you are making the most out of it, get in touch with us today.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.