OP360 is a US-headquartered Business Process Outsourcing (BPO) company that specializes in omnichannel solutions delivering call center services, data center, outbound sales, and other avenues that supports both nearshore and offshore needs in scaling a business. Operating in high-growth emerging cities, OP360’s geographic footprint spans USA, India, Colombia and the Philippines positioning the company strategically to support global business requirements.

NKR Digital’s initiatives have enabled OP360 to experience a significant boost in its online visibility and brand recognition. These efforts have not only enhanced OP360’s market presence but also played a pivotal role in driving sales and facilitating its expansion into new markets.

For over a decade, while the company is doing well as it is in its business and operations, OP360 struggled with numerous challenges that impeded its growth and visibility in the competitive market. The company’s initial website was poorly designed and outdated, significantly diminishing the trust of potential clients. The lack of a coherent brand identity was evident from its simplistic logo, which was hastily created using MS Word, leading to confusion and diminished recognition in the market.

OP360’s absence from the digital landscape further complicated its ability to reach potential customers and remained an underdog against the goliaths in the market. Moreover, the disorganized marketing materials undermined the company’s professional image, portraying OP360 as unremarkable and unprofessional. This series of missteps hindered OP360’s ability to attract bigger market players, affecting its overall market position.

In 2021, NKR Digital revitalized OP360’s social media strategy by establishing a strong, consistent brand identity that repositioned the company to convey the image of a major player in the tech industry. This strategy encompassed an update of visual elements to ensure brand consistency across all platforms, making OP360 instantly recognizable. The approach included the development of a content strategy that involved creating and disseminating high-quality, informative, and engaging content, which ranged from thought leadership articles to interactive posts and real-time updates, all closely aligned with OP360’s core values and industry leadership. As a result, not only was the audience engaged, but new followers were also attracted.

Since implementing these strategic changes, OP360 has experienced significant growth. The strategy was supported by targeted advertising and the use of advanced analytics to optimize campaigns for maximum return on investment. Active engagement across various social media platforms increased by 718%. This revitalized strategy not only repositioned OP360 as a leader in the BPO sector but also underscored the effectiveness of a well-crafted social media strategy in boosting market presence and business outcomes.

In a targeted rebranding effort, OP360 underwent a transformative brand refresh that was designed to align with its strategic goals while preserving the core elements that have defined the brand for over a decade. Recognizing the importance of brand consistency, we developed a professional and distinctive set of visual identifiers including a long-form logo, a more concise variation of logos, from long-form, short-form logo, and a favicon, each designed to be recognizable and scalable across various digital and physical platforms.

Central to our rebranding effort was the preservation of the original Pantone color used in OP360’s first logo 14 years ago, ensuring a sense of continuity and respect for the brand’s heritage. This choice was strategic, aiming to maintain familiarity among existing customers while modernizing the appearance to appeal to new markets. The redesign of the visual elements was complemented by a brand strategy that involved updating all marketing materials, from business cards to digital banners, ensuring a cohesive brand message that communicates OP360’s evolved identity clearly and effectively. We also revamped the company’s brand guidelines to ensure that all future communications and branding efforts would remain consistent and reflect the newly established visual and thematic standards.

The impact of these rebranding efforts was significant and measurable. These enhancements not only solidified OP360’s presence in a competitive market but also positioned the company as a forward-thinking leader in the Business Process Outsourcing sector, ready to tackle future challenges with a refreshed and robust brand identity.

Our partnership with OP360 exemplifies the strength of adaptive, client-focused strategies in today’s digital environment. By refining our approaches and tailoring our solutions to meet the dynamic needs of OP360, we have empowered them to effectively navigate the complexities of the digital landscape. This strategic adaptation has been essential in driving significant growth and achieving their business objectives. The success of this relationship has not only enabled OP360 to meet its immediate goals but also to redefine industry standards within the BPO sector.

In 2021, IN an internal consultant, representing NKR, partnered up with SYDM, spearheaded a strategic redesign of OP360’s website, transforming it into a user-centric, and visually engaging platform that dramatically boosted the brand’s online presence. This redesign was planned to transition the brand’s image from a more traditional, static appearance to a dynamic and modern aesthetic, aligning with current web standards and user expectations.

The core focus of the redesign was to enhance the user experience by streamlining navigation and reducing page loading times, thereby making it quicker and easier for potential clients and job applicants to access the information they need. We incorporated responsive design principles to ensure the website’s optimal performance across all devices, which is crucial for reaching a broader audience in today’s mobile-centric world. Advanced SEO techniques were also integrated into the website’s architecture to improve visibility and drive higher organic search rankings. A proper content management system (CMS) was introduced that allows for easy updates and management of content by OP360’s team, ensuring the website remains fresh and relevant. The homepage now prominently displays essential information for a BPO company, that is both client-centric and employee-centric.

The impact of these improvements was substantial. Within the first few months post-launch, website traffic increased by 972%, and the site’s conversion rates rose by 680%. Customer trust was significantly improved as evidenced by increased engagement metrics and longer average session durations. These enhancements have been crucial in supporting OP360’s ongoing business growth and have solidified its position in the market as a leader in the Business Process Outsourcing sector. The website’s overhaul not only improved functional performance but also strengthened the company’s brand by presenting a cohesive and professional online presence.

In conjunction with the rebrand, the team preserved the original Pantone color of the company’s, introduced 14 years earlier. The homepage featured dynamic video sliders that effectively showcased the Unique Value Propositions (UVP), making a strong first impression.

Two years after this successful launch, 2023, OP360 initiated another website redesign, led by SYDM, with development support from NKR Digital. This update introduced playful colors to add visual appeal while retaining effective navigation and clear calls to action. A live chat feature was also integrated, enhancing user interaction and customer service. These updates not only maintained the site’s functionality and appeal but also demonstrated OP360’s commitment to staying current and responsive to user needs and preferences. This continuous evolution is crucial in maintaining OP360’s reputation as a forward-thinking leader in the BPO sector.