NKR Digital’s Process
Our Systematic Approach
01
Strategy Development
NKR Digital begins by understanding your business goals and target audience. We collaborate closely with your team to define clear objectives for your email marketing campaigns, whether it’s nurturing leads, driving sales, promoting content, or increasing brand loyalty.
02
Audience Segmentation and List Building
We segment your email list based on demographics, behaviors, and preferences to deliver personalized content. NKR Digital helps in building and maintaining your email list organically and ensures compliance with GDPR and other regulations.
03
Creative Content Creation
Our team designs visually appealing and compelling email templates that reflect your brand identity. We craft engaging content, including promotional offers, product updates, newsletters, and curated industry insights, tailored to resonate with your audience.
04
Automation Setup and Campaign Deployment
Using advanced email marketing tools, NKR Digital sets up automated workflows and drip campaigns. We schedule email sends based on optimal times and frequencies to maximize open rates and engagement. Campaigns are deployed with A/B testing to optimize subject lines, content, and calls to action.
05
Personalization and Dynamic Content
We incorporate dynamic content elements such as personalized recommendations, dynamic subject lines, and tailored product offerings based on subscriber behavior and interactions. This enhances relevance and increases the likelihood of conversions.
06
Monitoring and Analytics
NKR Digital monitors key metrics such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. We analyze campaign performance using analytics tools to gain insights into subscriber behavior and campaign effectiveness.
07
Optimization and Continuous Improvement
Based on analytics and insights, we optimize email campaigns by refining content, adjusting send times, and enhancing segmentation strategies. Continuous improvement ensures that your email marketing efforts remain effective in achieving business objectives.
08
Compliance and Best Practices
NKR Digital adheres to email marketing best practices and compliance guidelines to maintain deliverability and engagement. We ensure that all campaigns comply with relevant laws and regulations, including CAN-SPAM and GDPR.
09
Reporting and Insights
We provide comprehensive reports on campaign performance and KPIs, highlighting successes, areas for improvement, and actionable insights. Regular reporting sessions with your team enable data-driven decision-making and strategy refinement.
10
Integration with Other Marketing Channels
NKR Digital integrates email marketing with other digital marketing channels such as social media, content marketing, and PPC campaigns for a cohesive omnichannel strategy. This synergy enhances overall campaign effectiveness and drives integrated marketing efforts.
Why is it important for your business?
Email marketing remains a cornerstone of digital strategy, offering a direct and personalized way to engage with your customers. At NKR Digital, we design targeted email campaigns that drive conversions and build lasting relationships. Using advanced segmentation and automation techniques, we ensure your messages reach the right people at the right time. This personalized approach enhances brand visibility and customer loyalty. Plus, our focus on measurable insights allows for continuous improvement, helping you maximize the potential of email marketing to drive growth.
Choose the best plan for you
Starter
1 Year Contract
- Account Management
- Campaign and Target Strategy Development
- Creative Development
- Standard Copywriting
- Split or A/B testing
- Email testing
- List Maintenance
- Fully responsive email templates
- Initial leads / subscribers to be provided by the client.
Business
1 Year Contract
- Account Management
- Campaign and Target Strategy Development
- Creative Development
- Lead Nurturing and Contact List Growth
- Copywriting
- Inclusive of access to premium stock assets
- Split or A/B testing
- Email testing
- List Maintenance
- Fully responsive email templates
- Initial leads / subscribers to be provided by the client.
Elite
1 Year Contract
- Account Management
- Campaign and Target Strategy Development
- Creative Development
- Lead Nurturing and Contact List Growth
- Copywriting
- Inclusive of access to premium stock assets
- Split or A/B testing
- Email testing
- List Maintenance
- Fully responsive email templates
- Creation of landing page (exclusive – different pricing)
- Continuity between
Emails – Landing Pages – Website
Check out our other services
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