NKR Digital’s Process
Our Systematic Approach
01
Discovery and Goal Setting
NKR Digital begins by understanding your business objectives, target audience, and competitive landscape. We conduct a discovery call to outline your PPC goals, whether it’s driving website traffic, increasing conversions, or boosting brand awareness.
02
Keyword Research and Strategy Development
Our team performs thorough keyword research to identify relevant search terms and phrases that align with your business offerings and goals. We develop a strategic PPC campaign strategy based on high-converting keywords, competitor analysis, and industry trends.
03
Campaign Setup and Structure
NKR Digital creates well-structured PPC campaigns tailored to your specific goals and target audience. This includes setting up campaigns on platforms such as Google Ads (formerly AdWords), Bing Ads, or social media platforms like Facebook Ads and LinkedIn Ads. We organize campaigns into ad groups focused on specific themes or products/services to ensure relevance and effectiveness.
04
Ad Copy and Creative Development
Our team crafts compelling ad copy and creatives that resonate with your target audience and drive engagement. We create multiple ad variations to test different messaging, calls-to-action (CTAs), and visuals to optimize performance and maximize click-through rates (CTR).
05
Landing Page Optimization
To enhance conversion rates and user experience, NKR Digital optimizes landing pages that align with your PPC ads. We ensure landing pages are relevant, user-friendly, and designed to encourage visitors to take desired actions, such as completing a form, making a purchase, or contacting your business.
06
Bid Management and Budget Optimization
We employ strategic bid management techniques to maximize your PPC budget and achieve cost-effective results. NKR Digital monitors bids, adjusts keyword bids based on performance data, and implements budget allocation strategies to optimize campaign performance and ROI.
07
Conversion Tracking and Performance Monitoring
Our team sets up conversion tracking tools and analytics to monitor key performance indicators (KPIs) such as clicks, impressions, conversions, and cost-per-acquisition (CPA). We track campaign performance in real-time and provide regular reports to analyze results and make data-driven optimizations.
08
A/B Testing and Continuous Optimization
NKR Digital conducts A/B testing of ad copy, landing pages, and campaign settings to identify top-performing variations and refine PPC strategies. We continuously optimize campaigns based on performance insights, audience behavior, and market trends to improve ad relevance, quality scores, and overall campaign efficiency.
09
Remarketing and Audience Targeting
We implement remarketing campaigns to re-engage previous website visitors and leads who haven’t converted yet. NKR Digital also utilizes audience targeting options such as demographics, interests, and remarketing lists to reach potential customers at different stages of the buying cycle with personalized messages.
10
Performance Analysis and Reporting
Throughout the PPC campaign, we provide transparent reporting and detailed analysis of campaign performance metrics. NKR Digital delivers insights into ad spend, ROI, conversion rates, and other KPIs to measure success against predefined goals. We collaborate with you to refine strategies, adjust budgets, and optimize campaigns for continuous improvement.
Why is it important for your business?
PPC advertising offers a direct and measurable way to attract traffic to your website. With NKR Digital, PPC becomes a powerful tool to boost your visibility on search engines and social media platforms. We target your audience based on demographics, interests, and behaviors, driving immediate traffic and ensuring precise budget control. Our campaigns are designed to increase brand awareness, drive sales, and promote specific offers, helping to enhance your online presence and achieve your business goals.
Business profile out into the marketplace. Being visible on search engines like Google or Bing then increases the traffic to the website, which may lead to increased ROI, leads, conversions, and sales. Moreover, PPC allows businesses to target the right audience.
Choose the best plan for you
Search Ads
- Google Ad Account Setup
- Google Analytics Setup
- Keyword Research
- Location, Time, Interest and Demographics-based Targeting
- 1 Ad Campaign
- 2 Ad Group per Campaign
- 2-3 Text Ads per Group
- 2-3 Focus Services/Product
- Budget Optimization
- Keyword & Text Ad Monitoring
- Monthly Reporting
Display Ads
- Google Ad Account Setup
- Google Analytics Setup
- Keyword Research
- Location, Time, Interest and Demographics-based Targeting
- 1 Ad Campaign
- 2 Ad Group per Campaign
- 2-3 Text Ads per Group
- 2-3 Focus Services/Product
- Budget Optimization
- Keyword & Text Ad Monitoring
