Spending on search ads such as PPC is expected to reach $191 billion by 2024.
If you’re a marketer looking for quality PPC strategies that will help you get the most out of your budget and efforts, this blog is for you.
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Parameters and Goals
By setting clear, measurable goals and objectives, you are halfway to running effective campaigns. Goals are extremely important when it comes to spending money on PPC marketing. The goal is not simply the number of clicks that the ad gets during a period, but rather the number of quality leads your business will be receiving.
In addition, the right parameters can help keep your pay-per-click campaign effective and targeted. To set the right parameters, you need to identify what matters most to your business. You need to know who you’re advertising to and why they should be interested in your product or service.
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Keyword Research
Any successful PPC campaign is dependent upon effective keyword research. Without it, your ad rank will always be low. That means you’re going to get very few clicks and receive even fewer conversions, which leads to wasted money. A good amount of research should save you from this dilemma. This includes using keywords in your ad copy, title tags, and landing pages. Equally important to selecting the right keywords to utilize is eliminating those that don’t produce agreeable results.
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Ad Copy
Good ad copy optimizes pay-per-click campaigns. Writing meaningful headlines, along with appealing unique selling propositions and killer calls-to-action, are brilliant ways to optimize PPC ads. Remember that a good ad copy is the difference between success and failure in PPC marketing. Also, every ad requires consideration of its own context and situation, as well as what you’re trying to achieve with it.
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Landing Page
The landing page is the door to converting customers. It’s where the user first encounters your product or service and helps them decide whether to further explore your brand. Essentially, your landing page should be targeted, relevant to your ad, and optimized for conversion. Hence, by effectively creating and managing landing pages, you capture more of those leads, which is the one thing that makes a campaign successful.
NKR Digital
NKR Digital offers a complete set of digital marketing services that includes search engine optimization, pay-per-click campaigns, social media marketing, website and brand development, email marketing, content marketing, and graphic design.
If you’re looking to succeed in search, one must have a solid understanding of the numbers and data in order to run successful campaigns. Our team can help you boost your business presence by optimizing your search presence. Talk to us today.
NKR Digital is a tailored agency specializing in aesthetic and strategic digital marketing solutions for SMBs, Entrepreneurs, and Solopreneurs. We provide full-suite digital marketing solutions for clients of various verticals and sizes.