Our Process
Parameters and Goals
Setting the right parameters and clear, measurable goals can keep your PPC campaigns targeted and highly effective; therefore, identifying them in the beginning is a strategic approach.
Ad Copy
Good ad copy optimizes PPC campaigns. Writing meaningful headlines, along with appealing Unique Selling Propositions and killer call-to-action, are excellent ways to optimize PPC ads.
Keyword Research
The building block of any successful PPC campaign is keyword research. Equally important to selecting the right keywords to utilize is eliminating those that don’t bring agreeable results.
Landing Page
For a landing page to be compelling, it must be targeted, relevant to your ad, and optimized. The layout, content, and overall visuals determine the campaign’s success.
Why is it important for your business?
Pay-per-click advertising has become an indispensable part of every business’s digital marketing scheme. Through PPC, NKR Digital helps businesses raise their position on search pages to further promote their
business profile out into the marketplace. Being visible on search engines like Google or Bing then increases the traffic to the website, which may lead to increased ROI, leads, conversions, and sales. Moreover, PPC allows businesses to target the right audience.
Choose the best plan for you
Search Ads
- Google Ad Account Setup
- Google Analytics Setup
- Keyword Research
- Location, Time, Interest and Demographics-based Targeting
- 1 Ad Campaign
- 2 Ad Group per Campaign
- 2-3 Text Ads per Group
- 2-3 Focus Services/Product
- Budget Optimization
- Keyword & Text Ad Monitoring
- Monthly Reporting
Display Ads
- Google Ad Account Setup
- Google Analytics Setup
- Keyword Research
- Location, Time, Interest and Demographics-based Targeting
- 1 Ad Campaign
- 2 Ad Group per Campaign
- 2-3 Text Ads per Group
- 2-3 Focus Services/Product
- Budget Optimization
- Keyword & Text Ad Monitoring
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